1. Brief Introduction to Printing Industry
As an important part of building a modern industrial system, the printing industry is widely used in news publishing, cultural communication, product value-added, brand packaging and other fields, playing an irreplaceable supporting role.
The printing industry is a long-standing and huge industry system, which involves publishing, packaging, paper products, plastics, electronics and other fields, and its products are widely used in various fields of national economic life. Since the invention of printing technology in ancient China, it has been gradually penetrated into production and life, and has gradually grown and developed, forming today's huge industrial system.
The printing industry is affected by the level of macroeconomic development, the industry demand is inseparable from the operating conditions of downstream industries, and the cyclicality of the industry is affected by the fluctuations of the macroeconomic cycle. In recent years, my country's national economy has developed steadily, people's living standards have continued to improve, consumption capacity has continued to increase, and the overall consumer demand of society is in a period of rapid growth. At the same time, with the popularization of green environmental protection concepts, printing products have been rapidly popularized in the media, catering, clothing and consumer electronics markets.
2. Market survey and analysis of the printing industry
In recent years, the sales revenue of the printing industry has shown an upward trend. In 2022, the sales revenue of my country's printing industry reached 740.606 billion yuan, an increase of 17.709 billion yuan over 2021, and the total profit of the printing industry was 41.846 billion yuan, an increase of 169 million yuan over 2021. At present, the printing industry has become an important part of the national economic system, and its annual output value ranks second in the world. In 2022, the total output value of my country's printing industry reached 769.976 billion yuan, an increase of 18.253 billion yuan over 2021, and the total assets of the printing industry were 715.29 billion yuan, an increase of 59.094 billion yuan over 2021.
According to relevant industry statistics, during the period from 2015 to 2020, the total profit of my country's printing industry showed a downward trend, and it showed a slight recovery trend for two consecutive years from 2021 to 2022. In 2022, the total profit of my country's printing industry was 41.846 billion yuan, an increase of 169 million yuan over 2021.
Printing equipment is an important equipment in the printing industry and the material basis for the development of the printing industry. Since 2012, the influence of my country's domestic printing equipment in the international market has gradually increased, and the scale of exports has continued to expand. In 2022, the export value of my country's printing equipment was US$1.873 billion, an increase of US$252 million from 2021, and the export value reached US$1.708 billion, a decrease of US$467 million from 2021, successfully transforming from a trade deficit to a trade surplus.
After years of development, my country's printing industry has a high technical level in printing technology and production mode. From the perspective of printing technology, the current printing technology is mainly divided into six categories: flexographic printing, letterpress printing, gravure printing, lithography, screen printing, and digital printing.
According to the "2024-2029 China Printing Industry Market Survey Analysis and Development Prospects Report" by the China Research Institute of Industry:
my country's printing industry has initially formed three major industrial belts: the Pearl River Delta centered on Guangdong, the Yangtze River Delta centered on Shanghai and Jiangsu and Zhejiang, and the Bohai Rim centered on Beijing and Tianjin. The emergence of printing industry clusters has greatly promoted the development of my country's printing industry.
At present, Dongguan's printing industry has established an industrial structure with complete categories, advanced technology, excellent equipment, standardized management and strong competitiveness, becoming an important printing industry base in Guangdong Province and even the whole country.
In 2023, Dongguan issued the "Implementation Plan for the High-quality Development of Cultural, Tourism and Sports Industries in Dongguan City", which further clarified that relying on the strong strength and comparative advantages of Dongguan's printing industry, it will seize the development trend of greening, digitalization, intelligence and integration, and promote the printing industry to increase independent research and development investment, improve the technological content of products, and make the printing industry bigger and stronger.
Data shows that in 2023, the number of printing companies in Dongguan reached 3,408, and the total industrial output value of papermaking and paper products industry and packaging printing industry reached 74.286 billion yuan.
3. Outlook on the development prospects of the printing industry
With the improvement of environmental awareness and the demand for sustainable development, the printing industry needs to continuously promote the development of green printing technology and reduce environmental pollution and waste of resources. In addition, with the rapid development of the Internet and e-commerce, the demand for personalized and customized printing is also increasing, providing new development opportunities for the printing industry.